Capabilities

Before we go up, we dig down deep.

Yes we develop TV commercials, media plans, websites, online campaigns, out-of-home, radio and web-based applications, BUT we can’t do them well unless they’re deeply rooted in strategy. If you want ads for ads’ sake or design to just look pretty, call the other guys. For a proven brand process that drives campaigns and results call 866-406-1663.

BRAND: Through our BRAND IMMERSION process, we uncover a brand’s true strength and harness its power to engage employees and connect with customers to drive sales and strengthen loyalty. Our four step process has clarified and elevated many of our clients’ brands by developing a brand promise that becomes the basis for all communication. From here, we create a strategically-focused, marketing communications plan based on measurable objectives.

MEDIA: Don’t try this at home – we use our 20 years of media experience to creatively reach a target demo while statistically measuring opportunity, placement and results through traditional and emerging media. Our media strengths lie in providing an independent approach that focusses on what’s best for your brand’s maximum impact, constantly looking  for value-added opportunities and providing post-buy analysis and media tracking where possible. Media strengths: research, planning and buying– broadcast, out-of-home, print, online and mobile marketing campaigns and social media.

PACKAGING: Imagine 8oz of deliciousness wrapped in a captivating brand ad. That’s our approach to packaging. Yes, it has to be strategically brilliant, but it also has to grab you in the store aisle and shake you like a dog until you buy the product. To us, hard-sell doesn’t have to be obnoxious, but it does have to reflect the power of your brand. To see samples of successful packaging take a look at our packaging website.

CREATIVE: Here, brand is king and it’s our job to communicate the brand in a simple, yet compelling way. Through strategically planned media, we deliver your message persuasively, with the right mix of brand consistency and promotional push. Campaigns are created for maximum impact for long-term effectiveness. Creative strengths: strategic concepting for TV, radio, out-of-home, print, interactive, packaging, video production.

INTERACTIVE:  There is a whole new world to explore and we’ll navigate you through every emerging and established option. Our interactive team has developed ”‘Top-Floor”– our incredibly simple-to-use content management system that allows clients to manage and update their own website without agency help. Interactive strengths: web apps, website development, shopping carts, social media management, web-traffic monitoring.